art market economics
Add Two worked with Christie’s Education to produce a number of animations to accompany their lecture series on Art Market Economics. The course covers the development and structure of the art markets in key regions; critical economic theory for understanding the market; art finance; regulation; and the economic impact of the art market. Add Two worked closely with Dr Clare McAndrew, the lecturer, and with the Christie’s Education team to ensure that the animations helped illuminate and explain the intricacies and fascinating subtleties of the Art market.
Content Director: Adam Frost
Creative Director: Tobias Sturt
Designer: Sergio Gallardo
Animation: Jamie Lenman