Is Britain Fairer - Animation
The EHRC commissioned us to create a series of short animated gifs that formed part of a PR campaign to promote their study into ‘Is Britain
Fairer’. The animations had to be simple but engaging in order to capture people’s attention and to drive them to share online and visit the website where you could download the infographics and full report. These gifs were so successful that they won the UK government’s ‘Tweet of the Week’ for the most retweets and favourites.