Information design, data visualisation and training.
A new project for The Royal Society
WHAT WE DO
Add Two is a digital agency specialising in storytelling and data visualisation, headed up by Adam Frost and Tobias Sturt. We make infographics, motion graphics, dashboards and more. We also teach seminars on design and data visualisation.
In Spring 2018, we created an interactive infographic for the Royal Society's genetic technologies programme. This explored how gene editing is changing health and our understanding of what makes us human.
The graphic contained a mixture of illustrations, interactive quizzes and stand-alone animations.
Content Director: Adam Frost Creative Director: Tobias Sturt Design: Jim Kynvin Animation: Jamie Lenman Front-end build: Przemek Wajerowicz QA: Graham Collins
The Royal Foundation commissioned us to produce a presentation at UCL's Data Observatory, so that the Duke and Duchess of Cambridge and other senior stakeholders could see the impact of their mental health campaign - Heads Together. We also put together a print report and a wide range of social media assets. The presentation made full of use of the observatory's 64 giant screens and our designs were featured by over 50 print and broadcast media outlets.
We worked with Google to create the Consumer Barometer, a landmark data exploration tool, allowing researchers to search one of the largest repositories of shopping behaviour data. We were used as consultants on the site UX and we helped to design the key charts and visualisation tools which were then implemented by the Google development team. All Google products are ‘mobile first’ and this was no different.
Content Director: Adam Frost Creative Director: Tobias Sturt
Eden Stanley are a boutique research company specialising in the charity sector. They wanted help with a standardised report that they produce for all their clients as a regular sector summary and check up. We worked closely with them to develop an improved look and feel, while making sure that we were designing assets that could be produced in tools like Microsoft Office suite - easily editable and updateable.
Team Content Director: Adam Frost Creative Director: Tobias Sturt Design: Jim Kynvin Powerpoint wrangling: Tobias Sturt
Online video success
YouTube had a cabana at Cannes and Google Research wanted to find a way to make their insights on online video stand out among all the other communications. Paradoxically, a print product, unexpected for Google, proved to be the most effective, and we helped Google present their content and then devise a unique print flyer to help them circulate it in the most impactful way.
Team Content Director: Adam Frost Creative Director: Tobias Sturt Producer: Gabriela Vieru Design: Ana Marta
UK election 2015
Our new parent company asked us to help them to use the media attention surrounding the UK general election to showcase the breadth, depth and complexity of their data assets. We took a variety of datasets including voter intention and shopping habit data to show a richness of data and insight. We developed a gameified approach to the data interactive, a series of complex infographics and snackable social media content that supported the campaign over six weeks.
Team Content Director: Adam Frost Creative Director: Tobias Sturt Design: Jim Kynvin
An application and an animation developed to help the European Space Agency demonstrate the value of their satellite data in the response to a series of global challenges: deforestation, malarial spread and land deformation. The application serves a range of diverse audiences and is an engaging mixture of data visualisation, diagrams, illustrations and text. The animation was created to spread the news of the application and the overall Earth Observation project to a wider and less expert audience.
Team Producer: John Loder Creative Director: Tobias Sturt Design: Caroline Leprovost Development: Matt Bentley
Pfizer have traditionally communicated about their medical information services in a very data heavy, traditional manner and approached us not just to reassess their data visualisation but also to look into emphasising the impact and importance of what they do, have done and plan to do in the future.
Team Content Director: Adam Frost Creative Director: Tobias Sturt Producer: Lisa Grunberg Design: Jim Kynvin, Sergio Gallardo Illustration: Jamie Lenman
The Future Spaces Foundation carried out research into the connectivity of urban transport systems in 12 cities around the world. We worked with FSF to bring to life a broad range of data and to design and develop beautiful animations and bold charting in an interactive scorecard, accessible across desktop, tablet and mobile. Something that could have been shown in a data table is brought to life in this digital interactive.
Team Content Director: Adam Frost Creative Director: Tobias Sturt Design: Sergio Gallardo Development: Tim Butler
Every year Kantar Worldpanel produce their Brand Footprint rankings, looking at the performance and vale of brands across the world. Graphic produced an interactive data explorer to help explain the Brand Footprint and the metrics that go to make it up. Users can then explore the brand rankings, across different territories and within different categories via a variety of accessible and easy to understand interfaces and visualisations.
Team Content Director: Adam Frost Creative Director: Tobias Sturt Design: Jim Kynvin Development: Tim Butler, Jade Brookes, Matt Bentley
Sex workers and HIV
This infographic outlining the myths around sex work and the effect that they have on the spread of HIV was aimed at a fairly niche audience in the Lancet's readership. It proved so effective that it was copiously reblogged, including in the Washington Post and Upworthy.
Team Content Director: Adam Frost Creative Director: Tobias Sturt Producer: Aimee Stewart Design: Paulo Estriga
Access and Achievement
Graphic has produced both digital and print projects for Ofsted, including their annual report as well as interactive data explorers. The pages here are from a report on Access and Achievement in UK schools, which also included a poster summarising all the data in a single complex chart, which was included in the report. This meant that while a recipient might read the report a couple of times when it arrived, if they put the poster on the wall, it remained present and relevant for longer.
Team Producers: Lisa Grunberg, Struan Bates Creative Director: Tobias Sturt Design: Paulo Estriga
50 years of Shelter
Towards the end of 2015, we helped to create content for Shelter's 50th anniversary website, producing articles, charts and interface designs. We then worked with Shelter's in-house development team to implement our ideas and create a website that would achieve a significant impact in the press and across social media. This we achieved with significant coverage in the Guardian, ITV and elsewhere. As well as showcasing our collaborative approach to building successful products, the project also enabled us to draw on the full range of skills within our business. Our Content Director, Creative Director, producers, designers, front-end developers and illustrators were all involved in creating the widest possible suite of assets. We also worked in a flexible way as Shelter were under significant budget constraints and often needed us to stop - or re-commence - work based on the availability of funding streams.
Team Content Director: Adam Frost Creative Director: Tobias Sturt Design: Mark McClure
British Social Attitudes
The British Social Attitudes survey from Natcen is an amazing longitudinal study of social attitudes over the last 30 years - amazing data - but their releases customarily earn dwell times of a minute or two. 90 seconds.
They wanted to do a little better for the 30th anniversary, but the job was a job of structure and navigation and user experience - the data was still awesome - what was important was getting the audience to it. Which I think we did given that dwell times increased to 6 minutes.
Team Content Director: Adam Frost Creative Director: Tobias Sturt Design: Mark McClure Development: Matt Bentley
We specialise in the communication of complex information particularly through data storytelling and data visualisation. We have worked with a range of clients including the European Parliament, Unilever, Google and the Royal Society.
We also offer training courses for groups interested in developing their data storytelling capabilities. Contact us to find out more about training, careers or working with us.