Machine Learning - Animation

To support the Royal Society's year-long Machine Learning programme, we created a series of animations focusing on 'Machine learning in everyday life'. The objective was to make a complex technical subject engaging and relevant to the widest possible audience. To do this, we visualised key facts and statistics in a style that mixed live-action and motion graphics. The animation has been used online, on social media and at a range of live events.

Content Director: Adam Frost
Creative Director: Tobias Sturt
Animation: Jamie Lenman